Dr. Richard Farson, psychologist, author, lecturer, and educator, is president of the Western Behavioral Sciences Institute (WBSI), an independent, nonprofit organization he helped found in La Jolla, California, devoted to research, education and advanced study in human affairs. Among his current responsibilities, he heads the development of WBSI’s pioneering International Leadership Forum (ILF), an Internet-based think tank composed entirely of highly influential leaders from business, government, academia, science, journalism, literature and the arts, addressing the great policy issues of our time.

Dr. Farson is the author of the critically-acclaimed bestseller, "Management of the Absurd: Paradoxes in Leadership," now in eleven languages, and the newly published work on success and failure, with co-author Ralph Keyes, "Whoever Makes the Most Mistakes Wins: The Paradox of Innovation" (Free Press/Simon and Schuster, 2002). An article based on this book won the McKinsey award for the best Harvard Business Review article published in 2002, the one "most likely to have a major influence on managers worldwide."